1.1 Understanding Personal Brands – An E3 Initiative

As consumers we are abundantly aware of the powerful impact that consumer brands have on our buying patterns. Well, what about personal brands, and one step further in the world of business, Personal Leadership Brands? Are we aware of how powerfully a leadership brand can create opportunities for its namesake? Without a brand plan you may still be successful. But when you Build Your Leadership Brand you greatly improve your likelihood of success – you will know who you are, what you want, what you stand for, how to behave (and not behave) and how to nurture your brand presence.

What You’ll Learn

• Delve into the concept of branding
• How to calculate brand equity or brand value
• How brands can be destroyed

Course Material

Watch the course video to learn about personal brands.

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